How to Request Customer Reviews
Requesting reviews from your customers can seem daunting, but with the right approach, it can become a seamless part of your interaction. Here's how to effectively ask for customer reviews that can help boost your company's visibility and trustworthiness.
1. Time Your Request Appropriately
Timing is crucial when asking for a review. The best time to request a review is soon after the purchase or service completion when the experience is still fresh in the customer's mind. This can be immediately after purchase in a follow-up email, after delivery has been confirmed, or during a follow-up call.
2. Make It Easy for Them
Customers are more likely to leave a review if the process is straightforward. Provide them with a direct link to where they can leave their feedback. Whether it's on your website, a third-party review site, or through a feedback form, ensure the process involves as few steps as possible.
3. Explain the Importance of Their Feedback
Let your customers know how valuable their feedback is. Explain that their reviews not only help others make informed decisions but also help you to improve your products or services. Customers feel more compelled to write a review if they know it has a meaningful impact.
4. Personalise Your Request
Personalisation can significantly increase the chances of receiving a response. Address the customer by name and mention the specific product or service they purchased. Personal touches show that you value the customer and their opinion, not just their patronage.
5. Follow Up
If you don't receive feedback after your initial request, it's okay to send a follow-up. However, ensure that you are mindful of your customer's inbox. A single reminder is often enough, and always give them an option to opt out of further requests.
6. Thank Them for Their Reviews
Whether the review is positive or negative, always thank the customer for their feedback. Acknowledging all reviews shows that you are attentive to customer needs and value their input, which can encourage future interactions and feedback.
Communication Templates for Requesting Customer Reviews
Email Review Request Template
Email Subject: We'd love your feedback on your recent purchase!
Email Body: Hi [Customer Name], Thank you for choosing [Product/Service] at [Company Name]. We hope it has met your expectations.
We're always looking to improve and would greatly appreciate if you could take a few minutes to share your thoughts on our [review platform link].
Thank you for your support!
[Your Name/Email Signature]
Phone Call Script for Requesting Reviews
Hello [Customer Name], this is [Your Name] from [Company Name].
I'm calling to thank you for your recent purchase and to ask if everything was satisfactory.
We value customer feedback and would be grateful if you could share your experience by leaving us a review on [review platform link].
Your feedback helps us improve and serve you better.
Thank you for your time!
In-Person Review Request
As you complete a sale or service, hand the customer a review card that includes:
- A thank you message for their purchase
- A QR code linking directly to your review page
- A brief instruction on how they can leave a review